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UIC Business Masterclass: Large Language Models in Market Research: Opportunities, Limitations, and Guidelines

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Online Webinar Business

Wed, May 13, 2026

12 PM – 1 PM CDT (GMT-5)

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Join us for a UIC Business Masterclass and hear professor Alexander Moore explore how large language models are transforming the way researchers analyze consumer data.

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Alexander Kentaro Moore's profile photo

Alexander Kentaro Moore

Assistant Professor of Marketing Department of Marketing

University of Illinois at Chicago College of Business Administration

https://www.linkedin.com/in/alexanderkmoore/

Alex Moore is an Assistant Professor of Marketing. He studies how consumers find the products that they are looking for in complex environments, and how consumers think about privacy.



https://alexanderkmoore.com/

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